The Competition Bureau is suing Canada?s three biggest wireless carriers and an industry association.
It?s seeking a total of $31 million in customer refunds and administrative penalties for allegedly misleading advertising.
The bureau says it?s taking legal action after a five-month investigation into the companies? advertising of premium texting services.
Its allegations have yet to be tested by a court or tribunal.
The federal agency is seeking $10 million each from Bell, Telus and Rogers ? the country?s three-largest wireless carriers.
It?s also seeking $1 million from the Canadian Wireless Telecommunications Association, the industry?s main lobby group.
Check back at MarketingMag.ca for more as this story develops.
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