So what is branding, exactly? Branding is successfully creating a brand identity that will not only make your business more appealing in comparison to your competitors, but it will also convince consumers that in a sea of prospects, your business is the only one capable of satisfying their needs. Many different components can go into developing a brand, including eye-catching designs and a unique name; however, a brand encompasses more than just a logo. It?s what clients take away from the experience of working with you. It?s what your company stands for and is known for within your market. Coming up with a brand means coming up with what your company promises to deliver, whether that?s perfectly seasoned gourmet pizzas or impeccably tailored shirts. Branding includes the overall style of your company and the meaning it has to clients. Ideally, it would motivate people to buy your products or use your services.
If you don?t define your brand, you create the possibility that someone else will do it for you, including your competitors. Defining you brand allows you to control?or at least influence?how others perceive you. An effective brand marketing strategy minimizes your company?s chances of fading into the background and solidifies your reputation as a veritable force to be reckoned with. Strong branding demonstrates that a company aspires to something greater than just business as usual. By raising your status from a basic commodity to a brand, consumers will be willing to pay a premium for your services or products.
Ultimately, branding is perhaps most essential because it increases the chances that people will remember you, even as the battle for consumers? attention (and money) rages on. A fully-developed brand identity will push your business to the forefront of consumers? minds, making them more likely to recognize you, enlist your services, and remain loyal long after the conclusion of your professional relationship. It takes a lot of time to build (and maintain) these valuable customer relationships. Let me give you a few examples of successful branding:
-Coca Cola: The majority of people instantly recognize this brand. Their logo, the Christmas songs, TV commercials, ads and cans are a part of the Coca Cola branding strategy. This brand has been around for decades, allowing its message to go from generation to generation, and all of Coca Cola?s efforts have paid off. Wouldn?t you agree it is quite hard to imagine a world without Coca Cola?
-McDonald?s: Remember when you were a kid and going to McDonald?s was a treat? Of course you do! This is why you will probably take your (future) children to come and have a quick bite here every once in a while. McDonald?s introduced Happy Meals for children, including a small toy in every meal box. A smart move, given the fact that competitors soon offered similar deals. Furthermore, they incorporated the word ?Mac/Mc? into their product names, like ?McNuggets? or the famous ?Big Mac.? These decisions have had major influence on the way customers perceive the brand.
-Apple: Apple has found a way to become one of the most popular brands in the world by branding themselves successfully. Mac computers aren?t for just anyone, nor are the iPad or the iPhone. The late Steve Jobs was known for his way of presenting new products to the public and used his black turtleneck sweater as part of his strategy. Even the use of putting an ?i? in their product names is all part of Apple?s branding strategy. The designs of the products, the campaigns and product launches are all in sync with Apple?s style and its branding.
You can say that these companies have become experts in business branding, based on their successes. Branding could be perceived as part of marketing or as a separate component, but it is definitely closely related to marketing. Before you start diving into concepts to market your business, make sure you have determined a brand identity and are aware of all the aspects that come with brand management.
from http://www.onlineadvertisingagency.info/2012/02/27/the-importance-of-branding-for-businesses/
4 Likes
Ok.
Ok.
A business with no sign is a sign of no business. Your brand is your corporate signature in the market place. It makes you stand out.
Colors
Coming up with your brand identity begins from your choice of colors. Colors convey different meaning in the mind of the beholder. Green for instance stands for nature, renewal, health etc. It will be a good color for a pharmaceutical firm for instance
Logos
With your colors in tact, you can go ahead to create a logo.?Logos are the chief visual component of a company's overall brand identity. Logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry
Tag line
What is the slogan you should be known with. Your tagline summarizes what you stand for in a nutshell.
others
After all these are in place you can go ahead to design your corporate stationeries and others
Below is an example of our branding project, from logo creation to business cards and other stationeries
4 Likes
a business with sign is a dumb one
finally, a front page thread that actually educates. nice one op.
me too
Very educative thread.
this is gr8.
op.
Thanks for d post. Branding is one critical success factor dat if properly done can skyrocket any business frm zero 2 cash in less than 3yrs. Our business men here in nigeria need to b taught d powers of branding to their business. Although branding is very expensive but if professionally done ll yield more profits to any business on d long run.
thats the key identity of any serious entity. just got mine and it affected my biz positively
branding in nIgeria
thanks to op, i think the only thing am missing out here is the slogan, my business is yet to have a singular slogan that will encapsulate all part/sections of what i really do. well i have to start thinking seriously about it now.
So branding also includes meeting up with customers expectation or giving users a wholesome experience. It is when a business achieves this that their customers would be proud to identify themselves with such businesses.
Same also goes for creating a wholesome online presence.
1 Like
Nice piece
Am very sure of that one. So i agree that branding is good.
Is it possible to brand an existing product? If yes, how do you rebrand a product like indomie?
everytin bores to concept
KBARBIE: Is it possible to brand an existing product? If yes, how do you rebrand a product like indomie?Yes it's possible... alot of factors need to be taken into consideration though, because an image already exists and the new image is either going to enhance or correct a negative shadow the previous image might have cast on the business.
okpara ugo: A girl will never take you serious until you give her your complimentary card, your calendar with your business name on it or a sourvenir.A good enough reason for young entrepreneurs to start branding. Lol!Am very sure of that one. So i agree that branding is good.
Op thank u very much even my lectural do not come as far as this
Op thank u very much even my lectural didn't come as far as this
Who says Indomie needs rebranding? Pls dont say that again. Indomie currently remains the leader in the world of noddles in Nigeria.
GraphicsPlus: Good thread. But u should have changed MacDonalds to Mr. Biggs or ShopRite owing to the fact that MacDonalds hasnt come to Nigeria.KBARBIE didn't mean that, she was just using indomie as a brand example to drive in the point of her question.Who says Indomie needs rebranding? Pls dont say that again. Indomie currently remains the leader in the world of noddles in Nigeria.
cr8v: The beautiful symphony of art and business has transformed many kiosk into departmental storesI'd like you to help me create a complimentary card for my business... How do I go about it and how much will it cost me?A business with no sign is a sign of no business. Your brand is your corporate signature in the market place. It makes you stand out.
Colors
Coming up with your brand identity begins from your choice of colors. Colors convey different meaning in the mind of the beholder. Green for instance stands for nature, renewal, health etc. It will be a good color for a pharmaceutical firm for instance
Logos
With your colors in tact, you can go ahead to create a logo.?Logos are the chief visual component of a company's overall brand identity. Logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry
Tag line
What is the slogan you should be known with. Your tagline summarizes what you stand for in a nutshell.
others
After all these are in place you can go ahead to design your corporate stationeries and othersBelow is an example of our branding project, from logo creation to business cards and other stationeries
cr8v: The beautiful symphony of art and business has transformed many kiosk into departmental storesI'd like you to help me create a complimentary card for my business... How do I go about it and how much will it cost me? N.B. Subsidized rate plsA business with no sign is a sign of no business. Your brand is your corporate signature in the market place. It makes you stand out.
Colors
Coming up with your brand identity begins from your choice of colors. Colors convey different meaning in the mind of the beholder. Green for instance stands for nature, renewal, health etc. It will be a good color for a pharmaceutical firm for instance
Logos
With your colors in tact, you can go ahead to create a logo.?Logos are the chief visual component of a company's overall brand identity. Logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry
Tag line
What is the slogan you should be known with. Your tagline summarizes what you stand for in a nutshell.
others
After all these are in place you can go ahead to design your corporate stationeries and othersBelow is an example of our branding project, from logo creation to business cards and other stationeries
KBARBIE: Is it possible to brand an existing product? If yes, how do you rebrand a product like indomie?
Tommy tommy suppose answer this question.
What is the difference b/w Tommy tommy and Indomie, I gues you know that, the vegetables inside and packing.
Do something better than that, I product must like something, your work is to fish out what it lacks and ammend urs.
This thread reminded me of what Ewen Chai taught me then.
...EHEN THIS KEDRA SPRING WHAT PRODUCT IS THAT. IT SEEMS NOT TO BE COMMON
bigfat01: branding in nIgeria
Source: http://www.nairaland.com/1177456/importance-branding-business
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