Facebook Home Is Losing Steam In The Charts?Fast

Facebook Home, the app which CEO Mark Zuckerberg touted as the “next version of Facebook,” has not been an immediate hit. Its Google Play rankings have been dropping steadily after the launch buzz wore off, according to new data from top app store analytics firms. Despite having an active user base of over a billion on the social network itself, the company announced on Thursday that it was?just now “nearing” 1 million downloads?for its Home app. Plus, AT&T also?slashed pricing?this week?on the HTC First, the first Facebook Home-powered handset, which went from $99 to just $0.99. The data shows it’s been a struggle so far, in terms of user acquisition, for Facebook Home. The lack of support for widgets, docks, and app folders seems to be the central barrier to downloads, active use, and recommendations. The application?became available?for download on April 12th on Google Play, where only a limited selection of devices were supported: the??HTC One X, HTC One X+, Samsung Galaxy S III and Samsung Galaxy Note II. A preloaded version of the app was made available via the HTC First, which officially went on sale that same day. This week,?support for the HTC One and Galaxy S4?was also added. To be fair, the limited rollout is partially responsible for the app’s inability to maintain a higher ranking. On April 24th, Facebook Home reached its best position on the charts in many of the countries where it was available, but its ranks have declined in several key markets since. Its moves indicate an early rush from curious Android owners, but then a tapering off?as word got out that the app wasn’t quite ready?for primetime. App Annie’s data demonstrates this rise, then subsequent fall. Shortly after becoming publicly available, Facebook Home reached #72 overall in the U.S., on April 16th. By April 23th, it had also reached the top 100 overall in 8 countries (Norway, Singapore, Canada, Denmark, Australia, Hong Kong, Hungary, U.K.), and the top 500 in 38 countries.?By the end of April, it started to drop, then ranking in the top 500 in 29 countries, and having dropped out of the top 100 worldwide altogether. It has yet to return to the top 100 in any market. Distimo’s analysis of the top 500 apps on Google Play, also confirms the same general trends. Towards the end of April (4/29), the firm found that Facebook Home was ranked highest

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